Today, businesses succeed by having a strong online presence. Search Engine Optimization (SEO) helps websites show up higher in search results, bringing more visitors, leads, and sales. If you live in the Philippines and want to learn SEO, you’re in luck—there are many great beginner-friendly courses available.
Whether you want to become an SEO expert, start your marketing agency, or boost your blog’s visibility, here’s a simple guide to the Best SEO Courses for Beginners.
Best SEO Courses for Beginners
1. SEO Training Philippines by WSP
- Location: Online and In-Person (Manila)
- Website: SEO Training
Why it’s great:
This course is made for beginners. It covers the basics — keyword research, on-page SEO, link building, and technical SEO.
Highlights:
- Real-world SEO strategies
- Case studies from real businesses
- Hands-on exercises
- Updated lessons based on Google’s latest updates
Best for:
Aspiring SEO specialists, entrepreneurs, and digital marketers.
2. Digital Marketing Course by IMMAP
- Location: Online
- Website: IMMAP
Why it’s great:
This course teaches digital marketing as a whole, but its SEO module is very beginner-friendly. Industry experts teach it.
Highlights:
- Certified digital marketers as instructors
- Learn SEO alongside other marketing skills.
- Meet and connect with other students.
Best for:
Beginners who want to understand SEO and other digital marketing skills.
3. Free SEO Course by eMarketing Institute
- Location: Online
- Website: eMarketing Institute
Why it’s great:
It’s free! You get a free eBook, lessons, quizzes, and even a certificate after passing the final test.
Highlights:
- No cost
- Learn at your own pace.
- Practical exercises
- Certificate after completion
Best for:
Budget-conscious learners and self-starters.
4. SEO 101 Course by Inventive Media
- Location: Quezon City, Manila (Online and In-person)
- Website: Inventive Media
Why it’s great:
Inventive Media offers short but focused workshops. Their SEO course is practical and helps businesses targeting local customers.
Highlights:
- Short and intensive sessions
- Real-world SEO applications
- Focus on Philippine SEO practices.
Best for:
Business owners and freelancers are focusing on local SEO.
5. SEO Masterclass by Coursera (University of California, Davis)
- Location: Online
- Website: Coursera SEO Specialization
Why it’s great:
This course teaches both global and local SEO, and you’ll earn a certification from a university.
Highlights:
- University-backed certificate
- Step-by-step lessons (beginner to advanced)
- Real projects
Best for:
Students are looking for a recognized SEO certificate.
6. SEO Certification Course by HubSpot Academy
- Location: Online
- Website: HubSpot Academy
Why it’s great:
A free and beginner-friendly course that explains SEO and how it connects to content marketing.
Highlights:
- 100% free
- Short, easy-to-watch videos
- Focus on inbound marketing.
- Recognized certificate
Best for:
Content creators, bloggers, and marketers.
7. SEO Course for Beginners by Udemy
- Location: Online
- Website: Udemy SEO Courses
Why it’s great:
Udemy offers many SEO courses from different teachers. Popular ones like “SEO Training Masterclass” are affordable and packed with practical tips.
Highlights:
Best for:
- Lifetime access to the course
- Affordable (especially during sales)
- Lots of choices
- Learn at your own pace.e
Students who want flexible and affordable learning.
8. SEO Bootcamp by Jomar Hilario
- Location: Online (Live classes)
- Website: SEO Training Philippines by Jomar Hilario
Why it’s great:
Jomar Hilario is well-known in the freelancing world. His SEO Bootcamp is great for beginners and freelancers.
Highlights:
- Step-by-step coaching
- Live sessions with Q&A
- Active support community
Best for:
Freelancers and virtual assistants wanting to learn SEO.
9. Online Freelancing SEO Course by FVA Academy
- Location: Online
- Website: FVA Academy
Why it’s great:
Made for Filipinos who want to freelance. It teaches SEO plus skills like finding clients and pricing services.
Highlights:
- Focused on Filipino freelancers
- Lifetime access to materials
- Real-world projects included
Best for:
Filipinos who want to freelance in SEO.
10. Free SEO Workshop by GDI (Guerrilla Digital Institute)
- Location: Online
- Website: GDI Philippines
Why it’s great:
GDI offers free SEO workshops for beginners. They also offer paid masterclasses for deeper learning.
Highlights:
- Free classes
- Philippine-focused content
- Option to upgrade later
Best for:
Beginners who want to explore SEO first without paying.
How to Choose the Right SEO Course
Not sure which course to pick? Here’s what to consider:
- Know your goals: Are you learning SEO for freelancing, your own business, or a marketing job?
- Choose the format you prefer: Live classes, videos, or self-paced modules?
- Check the instructors: Are they experienced? Are there good reviews?
- Think about the cost: Free courses are great, but paid ones sometimes offer more depth.
- Look for certification, especially if you want it on your resume.
- Check for local relevance: If you’re targeting the Philippine market, pick a course that mentions local SEO strategies.
Why Learning SEO is a Good Idea in the Philippines
The Philippines has a growing digital economy. Learning SEO today can open many doors:
- Freelancing: Get clients locally and internationally.
- Business growth: SEO can drive free traffic to your website.
- Career boost: Companies need SEO specialists.
- Side hustle: Use SEO skills to earn extra money through blogging or e-commerce.
If you can help a website rank on Google, you become very valuable.
Conclusion
SEO is not just another skill — it’s a powerful one. Whether you want to start a new career, grow your business, or freelance from home, SEO opens up amazing opportunities.
With so many beginner courses available in the Philippines, now is the perfect time to start learning.
Frequently Asked Questions (FAQ)
What should I look for in an SEO course for beginners?
Look for courses that teach the basics: keyword research, on-page SEO, link building, and analytics. Choose beginner-friendly courses that offer exercises and up-to-date information. Certificates from places like Google, Moz, or HubSpot are a plus.
Are free SEO courses good for beginners?
Yes! Many free courses from Google Digital Garage, Moz Academy, and HubSpot are great. They give you a strong foundation, although paid courses may offer more hands-on projects and support.
How long does it take to complete an SEO course?
It depends. Some courses take just a few hours; others can take a few weeks. Practicing what you learn will help you improve faster.
Do SEO courses offer certificates?
Many do! Courses on Coursera, HubSpot, and Udemy often give certificates after you finish. Certificates look good on resumes, but real experience matters most.
What are some highly recommended SEO courses for beginners?
Try Google’s “SEO Fundamentals,” Moz’s “SEO Essentials Certification,” Semrush Academy’s free courses, or Coursera’s “Introduction to SEO” by UC Davis. They are all beginner-friendly and practical.
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This article about the best SEO courses for beginners is very insightful! Juan Dela Cruz
Thanks for the great recommendations on beginner SEO courses! Ana Santos
Thanks for sharing these SEO courses, it’s really helpful for newbies like me.
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