The Google My Business (GMB) tool is a free service that helps businesses control their visibility in Google’s various products, such as Search and Maps. Here are some examples of what can be included in GMB:
- Name, Address, and Contact Information for the Company (NAP)
- Work schedules and vacation times
- URL where customers can view photos and videos showcasing the company’s wares
- Commentary and evaluations from buyers
- Summary of the company and its offerings
- Promotional or event-related posts or other news updates
- Provided goods and services
- Connect for making a booking or appointment
- Fee Structure and Food Selection
- Customers will have an easier time locating your company and making educated purchasing selections if the information provided above is correct and up-to-date.
Some optional extras for your Google My Business listing are as follows:
- Customers will have an easier time locating your company if you use custom categories that are relevant to the goods and services you provide.
- If your company only serves consumers in a certain region, you may tell Google My Business where exactly they are located by editing your “service area.”
- Attributes: These extra details about your business, such as whether it is handicapped-accessible, has outside seating, or accepts credit cards, can be added as “attributes” to your listing.
- Customer questions and answers can be posted on your GMB profile.
- You can learn more about how people are searching for your business, interacting with your listing, and responding to your postings with the data provided by Google My Business.
- Add virtual tours of your business to your website to offer potential customers a feel for the atmosphere.
- To encourage clients to follow your company on various social media networks, you can include links to those profiles.
- Customers can schedule appointments straight from your GMB listing if you enable the appointment scheduling function.
- To encourage potential customers to take action, you may include a call-to-action button on your listing.
- If your company has more than one physical location, you can oversee all of them from a single GMB account.
- You can add people to your GMB account and give them certain responsibilities, like being the owner, manager, or location manager.
- In Google My Business, you can update your GMB page with posts that will appear to your customers. Communicate news, events, specials, and more with ease.
- When combined, these elements can improve your company’s discoverability, consumer engagement, and simplicity of action.
To sum up, Google My Business is an effective platform for controlling a company’s Google presence. Customers will have an easier time finding you and deciding whether or not to work with you if you provide them with all the information they could need, such as your store’s hours, location, products or services offered, images, and reviews. Virtual tours, social networking links, appointment scheduling, call-to-action buttons, and other features can further engage customers and make it simple for them to take the desired action. To sum up, GMB is a fantastic tool for boosting brand awareness, boosting consumer involvement, and generating more leads.