Online SEO Training Courses to Boost Your Digital Marketing Skills

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Online SEO Training Courses to Boost Your Digital Marketing Skills

In today’s online world, if you want people to find you on the internet, understanding how search engines work (that’s called SEO) is super important. It doesn’t matter if you own a business, work in online marketing, create online content, or are a freelancer – learning SEO is something you need to do. The good news is, there are lots of excellent SEO classes you can take online. These classes are for everyone, whether you’re just starting or you already know a lot about it.

If you want to get better at SEO and rank higher on search engines, we’ve put together a list of the top online SEO courses that are popular, trusted, and give real results.

Online SEO Training Courses

1. WSP – Philippines SEO Training

Best for beginners and intermediate learners

SEO training in Manila. This course covers search engine optimization (SEO), from search engine basics to on-page SEO, technical SEO, and keyword research.

What you’ll learn:

  • How Search Engines Work
  • SEO Basics and Algorithm Information
  • Content optimization techniques.
  • Measure SEO performance

Why it stands out:

  • Taught by an experienced SEO professional.
  • It offers certification.
  • Includes real-world tasks.

Duration: 5 days

Price: 12,000 PHP

2. Yoast SEO Training (Free & Premium)

Best for WordPress Users

Yoast, the creators of one of the most widely used WordPress SEO plugins, offers an educational platform full of SEO courses designed for content creators, website administrators, and bloggers.

What you’ll learn:

  • Content SEO
  • Technical SEO
  • Site Structure
  • SEO for eCommerce

Why it stands out:

  • Short lessons
  • Interactive quizzes
  • Linked directly to the Yoast plugin for deployment

Duration: Varies (1-10 hours per course)

Price: Free for core courses; The premium plan starts at $99/year.

3. SEO That Works by Brian Dean (Backlinko)

Best for serious entrepreneurs and marketers

Brian Dean, the founder of Backlinko, is a well-respected figure in the SEO world. Their signature course, SEO That Works, is premium training that promises to deliver real, measurable results.

What you’ll learn:

  • Link Building Strategies
  • Content Marketing Techniques
  • Advanced SEO Frameworks
  • Conversion-focused SEO

Why it stands out:

  • Case Studies and Real-World Examples
  • Exclusive information from top-tier sites
  • It has been proven to help rank content quickly

Duration: ~8 weeks

Price: ~$497 (availability based on release)

4. Moz Academy SEO Basics Certification

Moz is a trusted name in SEO. Their SEO Basics Certification course from Moz Academy is great for professionals who want a clear and organized way to learn SEO and earn a certificate.

What you’ll learn:

  • SEO Fundamentals
  • Keyword research and site audits.
  • On-page and off-page optimization
  • SEO Reports

Why it stands out:

  • Professional certification from an industry leader
  • Practical and theoretical approach.
  • Access to Moz’s tools and community.

Duration: ~6 hours

Price: ~$149 (frequent discounts available)

5. Ahrefs Blogs for Business

Best for Bloggers and Content Marketers

Ahrefs, another SEO giant, offers a course specifically for content creators. Although it’s not strictly an SEO-only course, it focuses heavily on generating organic search traffic.

What you’ll learn:

  • How to Find Blog Topics with Traffic Potential
  • Keyword targeting techniques
  • Link Building Through Content
  • Content analysis and optimization.

Why it stands out:

  • Taught by industry experts at Ahrefs
  • Actionable strategies based on real data
  • Free access

Duration: ~5 hours

Price: Free

6. SEMRush Academy

Best for all levels (free and full)

SEMRush offers one of the most comprehensive libraries of SEO courses, covering everything from the basics to technical SEO, PPC, and even social media marketing.

What you’ll learn:

  • SEO Fundamentals
  • Technical site audits
  • Competitor Research
  • Local SEO Strategies

Why it stands out:

  • Taught by top SEO professionals such as Greg Gifford and Bastian Grimm.
  • Offer certificates of completion.
  • Completely free

Duration: Varies

Price: Free

7. HubSpot SEO Certification Course

The best for inbound marketers

HubSpot’s free SEO course is part of their digital marketing academy and focuses on integrating SEO with inbound marketing strategies.

What you’ll learn:

  • SEO Basics and Methodology
  • Content strategy planning.
  • Link Building for Authority
  • Technical Principles of SEO

Why it stands out:

  • Includes testing and certification.
  • It focuses on both theory and practice.
  • Taught by HubSpot professionals

Duration: ~3 hours

Price: Free

8. Tommy Griffith’s ClickMinded SEO Course

Best for agencies and freelancers

Tommy Griffith, former director of SEO for Airbnb and PayPal, created ClickMinded to help marketers get real SEO results quickly and effectively.

What you’ll learn:

  • On-page and off-page SEO
  • Content Frameworks for Growth
  • Link building and outreach techniques.
  • Local SEO Optimization

Why it stands out:

  • Business Growth Oriented
  • Templates, SOPs, and cheat sheets included.
  • 14-day refund policy

Duration: Self-paced (~6 to 8 hours)

Price: ~$497 (packages available)

9. SEO Academy for Surfers

Surfer SEO is best for writers who use data to create content. It offers a tool to help improve content and an academy that teaches how to write well-organized content using Surfer’s data.

What you’ll learn:

  • Keyword clustering and SERP analysis
  • On-page content optimization
  • Content strategy planning.
  • SEO Audits

Why it stands out:

  • It teaches how to use AI and NLP tools.
  • Ideal for modern SEO practitioners
  • It combines theory with Surfer’s real tool.

Duration: Varies

Price: Free for Surfer SEO users

10. Complete Udemy SEO Training (by Arun Nagarathanam)

Best for students on a budget

Udemy’s Complete SEO Training is a top-notch course that combines technical, on-page, and off-page SEO into one low-cost package. It’s ideal for small business owners and freelancers looking to build a solid SEO foundation.

What you’ll learn:

  • Keyword research and planning
  • White Hat SEO Techniques
  • Google Analytics and Search Console
  • Local SEO Tips

Why it stands out:

  • Lifetime access to course content.
  • Affordable (often less than $20 with coupons)
  • Hands-on demonstrations

Duration: ~8 hoursPrice: ~$19.99 (frequent discounts)

Tips for choosing the right SEO course

  • Set your goals: Do you want to improve content creation, get more traffic, or understand technical SEO?
  • Check for updates: Ensure course content is updated frequently to keep up with changes in Google’s algorithm.
  • Examiner Instructor Credibility: Courses taught by industry leaders such as Brian Dean or Tommy Griffith have additional value.
  • Prefer hands-on training: Courses with real-world assignments or projects will help solidify your understanding.
  • Certification matters: If you’re looking to add SEO credentials to your resume, opt for certified courses like Moz or HubSpot.

Conclusion

There is no shortage of excellent online SEO training available. Whether you’re a beginner diving into SEO or a digital marketer looking to improve your edge, these courses provide valuable, up-to-date insights to help you improve rankings, drive traffic, and boost your brand’s online presence.

Frequently Asked Questions (FAQs)

What are online SEO training courses?

Through these online courses, you will discover how to enhance your website’s visibility on search engines such as Google. The curriculum covers essential topics like keyword research, website optimization, troubleshooting technical difficulties, and tracking your results. These courses are advantageous for both entry-level and veteran digital marketers.

Who should take an online SEO training course?

Anyone interested in improving a website’s visibility, from bloggers and business owners to marketers and web developers, can benefit from online SEO training. It’s especially useful for digital marketers looking to stay up-to-date with algorithm changes and improve their SEO strategies for better online performance.

What topics are typically covered in SEO training courses?

Typical topics include keyword research, content optimization, link building, technical SEO, mobile optimization, local SEO, and using tools like Google Analytics and Google Search Console. Advanced courses may also cover SEO audits, schema markup, and SEO for e-commerce or international websites.

Are free SEO courses as good as paid ones?

Free SEO courses provide a good foundation, especially for beginners. However, paid courses typically offer more in-depth content, real-world case studies, mentorship, and certification. Depending on your goals and budget, either option can be effective, but paid courses typically provide a more structured learning experience.

How long does it take to complete an SEO training course?

The course length can be different. Beginner courses may take a few hours, while full programs can last several weeks. Self-paced courses let you learn whenever you want. On average, you’ll need about 10 to 30 hours to understand basic SEO and how to use it.

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