In SEO training, some of the topics that might be covered include keyword research, on-page optimization, technical SEO, link building, content creation, and optimization, measuring and analyzing SEO performance, local SEO, international SEO, algorithm updates and industry changes, and using tools like Google Search Console, Analytics, and AdWords.
The following topics could be covered in SEO training:
- Knowing how to conduct keyword research, selecting the appropriate terms to target, and using keyword research tools are some examples of this.
- Understanding how to optimize title tags, meta descriptions, header tags, alternative text for pictures, and other on-page components are examples of on-page optimization.
- Technical SEO includes knowing how to employ 301 redirects, use structured data, and make sure a site is mobile-friendly, correctly constructed, and has a suitable linking structure.
- Link building: This may entail knowing how to build backlinks to a website, as well as link-building tactics and best practices.
- Content development and optimization: This could involve knowing how to produce excellent, keyword-rich content as well as how to make images and videos search engine-friendly.
- Understanding how to utilize Google Analytics and Search Console to track website traffic, keep an eye on search engine rankings, and evaluate the performance of the site are some examples of measuring and assessing SEO performance.
- Local SEO may involve knowing how to use Google My Business, how to optimize a website for local search, and how to register a business in local directories.
- International SEO may involve developing country-specific URLs, employing hreflang tags, learning how to optimize a site for various languages and areas, and optimizing content for various languages and countries.
- Updates to search engine algorithms and changes to the industry could be covered here, as well as how to keep up with them and how they may affect a site’s exposure.
- Expertise, Authoritativeness, and Trustworthiness (E-A-T): This may involve knowing the E-A-T principles, how to use them on the website, and how they affect the ranking.
- Understanding how to use Google Search Console, submit sitemaps, keep track of crawl issues, and monitor website performance are some examples of this.
- Google Analytics: This can involve learning how to utilize Google Analytics, keeping track of website traffic, and examining user behavior.
- Understanding how to set up and manage pay-per-click advertising campaigns with Google AdWords may be included.
- Understanding how social media activity might affect a site’s appearance in search results and how to optimize social media accounts for search engines are two aspects of social media and SEO.
- Mobile optimization may involve knowing how to make a website responsive to mobile devices, how to make a site mobile-friendly, and how to monitor mobile performance.
- Off-page SEO: This could involve knowing how to maintain the site’s reputation, build brand recognition, and maximize the site’s exposure on directories and search engines.
- Understanding Google Tag Manager’s capabilities to track website performance and observe user behavior may be included.
- Understanding how to utilize Google Optimize to carry out A/B and multivariate testing, as well as how to make use of the results to enhance website performance, may fall under this category.
- Understanding how to use Google Data Studio to build data visualizations and reports, as well as how to leverage the outcomes to enhance website performance, may fall under this category.
- Google Search Console API: This may involve knowing how to automate data gathering and reporting using the Google Search Console API and how to leverage the outcomes to enhance website performance.
- Google Analytics API: Using the Google Analytics API would be one possible component of this.