Meta tags and descriptions are HTML elements that provide important information about a webpage to users and search engines. They are vital for on-page SEO and can increase a webpage’s visibility and click-through rate in search results pages.
Here are some key elements to consider while writing meta tags and descriptions:
Header tag
Header tags (H1, H2, H3, etc.) are used to arrange material on a webpage and indicate the hierarchy of information. Use them to arrange your material and make it easier to grasp for both consumers and search engines.
Alt Tag
Alt Tags are used to describe images on a website. They should be brief and explain the image in a way that is useful to others who cannot see it.
Meta robot tags are used to tell search engines whether or not to index a page or follow its links.
Keyword Tag
Meta keywords are tags that list the keywords for which a webpage is optimized. Even if these tags no longer have the same impact as they formerly had, they should still be used.
Title Tag
Title tags, also known as “title elements,” are the text that appears in the browser tab and as a clickable headline for a webpage on search engine results pages (SERPs). Title tags should be no more than 60 characters long and should include relevant keyword phrases for the page.
Description Tag
A meta description is a text that appears beneath the title tag in SERPs. They should include relevant keywords and provide a clear, brief description of the page’s content in no more than 155 characters.
Finally, meta tags and descriptions are important on-page SEO components that provide visitors and search engines with crucial information about a webpage. You may improve a webpage’s visibility and click-through rate in search results pages by optimizing its title tags, meta descriptions, meta keywords, header tags, alt tags, meta robots, and schema markup.