Google Search Console is a free service offered by Google that allows website owners and webmasters to monitor and maintain their site’s visibility in Google search results. It explains how Google crawls and indexes a page and provides information on any issues that may impact search visibility.
Here are some of Google Search Console Insights’ primary features and contents:
- Monitor how a website shows in Google search results, including the display of structured data such as reviews and ratings.
- Search Traffic: Monitor a website’s clicks, impressions, and click-through rates (CTR) in Google search results.
- Monitor the ranking of specific keywords and view the top keywords that bring traffic to a website.
- Links: Keep track of the amount and quality of external links that point to a website and identify those that may be hurting search visibility.
- Mobile Usability: Determine whether a website is mobile-friendly and identify any flaws, such as poor loading times or text that is too small to read.
- Security Issues: Keep an eye out for security issues, such as hacking attempts, and receive alerts if any are discovered.
- Crawl Issues: Check for crawl errors, such as broken links, and receive warnings if any are found.
- Submission of Sitemaps and Individual URLs: Submit sitemaps and individual URLs for crawling, and tracking the status of submitted content.
- Search Analytics: Examine a website’s performance in Google search results, including the number of clicks, impressions, and CTR.
- Manual Measures: Keep an eye out for manual actions taken by Google, such as penalties for spammy conduct, and receive notifications if any are brought against a website.
- Enhancements: Keep an eye on the introduction of structured data, such as review stars, and other changes that can increase a website’s visibility in search results.
- Search Performance: Track a website’s search performance, such as the number of clicks, impressions, and CTR for specific queries, pages, and countries.
- Rich Results Testing Tool: Use this tool to see how rich results, such as recipes and product listings, show in search results.
- Monitor Core Web Vitals, which are a set of measures that measure a website’s loading speed, interaction, and visual stability, and receive notifications if any concerns are found.
- International Targeting: Set the international targeting parameters for a website, including the target country and desired domain (e.g. .com or .co. UK).
- Google Index Coverage: Track a website’s coverage in Google search results, including the number of pages indexed, and receive notifications if any coverage concerns are found.
- View the Enhancements Report to evaluate how structured data, such as review stars, is integrated into a website and to detect any flaws that may affect a website’s placement in search results.
- View the Links Report to see the amount and quality of external links connecting to a website, as well as to identify any links that may be influencing search visibility.
- View the Search Analytics Report to see a website’s performance in Google search results, including the number of clicks, impressions, and CTR for certain searches, pages, and countries.
- View the Mobile Usability Report to determine whether a website is mobile-friendly and to uncover any mobile usabilities concerns, such as poor loading times or text that is too small to read.
- Crawl Errors Report: View the Crawl Problems Report to see whether any crawl errors, such as broken links, have been found and to receive notifications if any crawl errors are detected.
- Search Console API: Use the Search Console API to obtain data from Search Console programmatically, including search analytics, crawl errors, and sitemaps.
Finally, Google Search Console Insights is a must-have tool for website owners and webmasters who want to monitor and manage their site’s visibility in Google search results. Google Search Console provides comprehensive and actionable insights into how Google crawls and indexes a website as well as any issues that may affect search visibility. Its rich set of features includes search appearance, search traffic, keywords, links, mobile usability, security issues, crawl errors, sitemaps and URL submissions, search analytics, manual actions, enhancements, and search performance. Google Search Console Insights is a vital tool for anyone trying to improve their website’s user experience and visibility in Google search results, whether optimizing for mobile devices, boosting search ranks, or enhancing the appearance of a website in search results.