The Google Search Console is a free service supplied by Google that enables website owners to monitor and maintain the performance of their website in Google search results. The Google Search Console’s key features are as follows:
- Search Appearance: This feature allows you to examine how your website appears in Google search results, including the text snippets displayed for each page.
- Search Traffic: This shows how many people are visiting your website via Google search results, as well as which questions are causing the most traffic.
- Google Index: Displays which pages on your website have been indexed by Google, as well as any crawl problems or security vulnerabilities that have been discovered.
- Crawl Stats: This shows you how frequently Google scans your website and how many pages it can crawl each time.
- Sitemaps and Submit URLs: Allows you to submit a sitemap to Google, which can assist Google in finding and indexing all of your website’s pages.
- Security Issues: Displays any security issues found on your website, such as malware or hacking attempts.
- Manual Actions: Displays any manual actions taken by Google against your website, such as penalties for breaking the webmaster standards.
- Search Analytics: Provides detailed information about your website’s performance in Google search results, such as clicks, impressions, click-through rate (CTR), and average position.
- Links: This feature allows you to identify which websites are linked to your website and allows you to disavow links that you believe are damaging your search performance.
- Mobile Usability: Check your website for mobile usability concerns, such as pages that aren’t appropriately optimized for mobile devices.
- International Targeting: Allows you to specify a target country for your website, ensuring that it is displayed to the appropriate audience in search results.
- Structured Data: This shows you which pages on your website use structured data (such as schema markup) and allows you to test and check your structured data implementation.
- Core Web Vitals: This feature allows you to examine how your website is performing in terms of Core Web Vitals, which are measures that quantify a website’s speed and user experience.
- URL Inspection: This feature allows you to inspect particular URLs on your website, as well as view the most recent crawl information and any concerns that Google has identified.
- Speed: Allows you to view data on your website’s loading speed and receive tips on how to improve it.
Google Search Console is a sophisticated tool that may assist you in monitoring and improving the performance of your website in Google search results, as well as identifying and resolving any technical issues that may be hurting your search visibility.