Google Tag Manager (GTM) is a free application that enables you to manage and deploy marketing tags (code snippets or tracking pixels) on your website or mobile app without modifying the code.
Common GTM content types include:
- Google Analytics code
- Tracking conversions (for AdWords, Facebook Ads, etc.)
- Remarketing tags (for AdWords, Facebook Ads, etc.)
- Marketing or tracking HTML tags
- Tracking/personalization variables
- Triggers for website events and conditions to fire tags.
- Version control and collaboration to approve changes.
- Debug console to test and preview tags before posting.
- Auto-event tracking simplifies standard tracking setups (e.g. form submissions, button clicks, page views, etc.)
- Standard tracking variables (e.g. referrer, click URL, form element values, etc.)
- GTM and Google Analytics data layer.
- Google Ads, AdSense, Floodlight, and Google Optimize integrations
- User permissions to restrict GTM account and container access and limit user changes.
- GTM is a versatile and scalable approach to managing tracking and marketing tags, automating tag deployment, and ensuring data integrity and consistency across your digital sites.
- Debug console to test and preview tags before posting.
- Auto-event tracking simplifies standard tracking setups (e.g. form submissions, button clicks, page views, etc.)
- Standard tracking variables (e.g. referrer, click URL, form element values, etc.)
- GTM and Google Analytics data layer.
- Google Ads, AdSense, Floodlight, and Google Optimize integrations
- User permissions to manage GTM accounts and containers and restrict user changes.
- GTM is a versatile and scalable solution to manage tracking and marketing tags, automate tag deployment, and ensure data accuracy and consistency across digital assets.
- Google Tag Manager supports web pages and mobile apps.
- GTM offers predefined tags and lets users construct custom tags, variables, and triggers.
- It enables conversion tracking, remarketing, website analytics, and more tags and integrations.
- Google Tag Manager’s drag-and-drop interface simplifies adding and managing tags on websites and apps.
- GTM has a version control system and a preview mode to test tags before going public.
- GTM allows data collection and processing controls in line with GDPR and CCPA.
- Google Tag Manager helps optimize and improve user experience by providing extensive data and analytics on tag performance and user activity.
Note: GTM does not guarantee the tracking code’s correctness or availability, so check your setup and data often.
Finally, Google Tag Manager helps marketers and website owners streamline tracking and marketing. Its many features and integrations make managing and installing tracking and marketing tags easy and give you full control over data collection and privacy. GTM ensures data quality, efficiency, and scalability with its user-friendly interface, version control system, and extensive analytics.