Google Mobile-First Index Explained

Google Mobile-First Index Explained

With the help of its Mobile-First Index, Google gives preference to mobile-friendly websites when indexing and ranking web pages. In other words, rather than the desktop version of a website, the content of a mobile version is used as the main source for indexing and ranking. The mobile version of the site needs to be … Read more

What is Link Juice (Link Equity)?

What is Link Juice (Link Equity)?

The value that is sent through links on a website is referred to as link equity or link juice. The quantity and caliber of inbound links connecting to a website serve as a gauge of its authority and level of trust. Search engines employ link equity to assess the significance and relevance of a website … Read more